GoCompare Ideal home

Everybody has their own take on what makes a dream home, whether it depends on the perfect location, features or even size. 

With the sheer number of options and differing opinions out there, would it be possible to create a home that would tick everyone’s boxes? Through a survey of randomly selected 2,005 adults, GoCompare Mortgages has created a CGI model of what it believes to be the UK’s ideal home.

“This project was unlike most projects - normally the design of an individual home would take shape around a client's needs and desires,” said Marc Sawan, the architect behind this 'ideal home'. “These needs would also be constrained by the plot, the area and the budget.


“The 3D fly-though we produced for this project is a crucial tool to 'visit' the house from the front door to the last bedroom, passing by all the key spaces. The still 3D visuals are useful to inform on the proportions of a space, the locations of openings and the potential for furnishing the space. If you were to build your own home, both of these assets are invaluable and cost-effective design tools for an architect and a prospective homeowner to refine the design before it's turned into reality.”

While the idea is certainly interesting, the biggest success of the survey is in highlighting just how different our preferences are when it comes to choosing a property. While 28% of respondents favoured a simply designed and sustainable home, 26% favoured a classic country house style interior. People were even divided when it came to layout, with just over half (55%) preferring a conventional design with communal rooms downstairs and bedrooms upstairs.

GoCompare Ideal Home
GoCompare Ideal Home

Preferences were similarly varied when it came to gardens. Nearly a quarter (24%) of respondents said they would opt for a simple garden, but 35% claimed that their ideal garden would have a water feature. Differences were also present on a local level, with 27% of interviewees in Yorkshire and the Humber saying they would prefer a wildlife-friendly garden. 

There was much more of a consensus on progressive home elements: a whopping 90% of respondents said their ideal home would include eco-friendly features such as solar panels (59%), rainwater harvesting features (50%) and eco-friendly lighting (46%).

GoCompare Ideal Home
GoCompare Ideal Home

Storage was another valued feature for creating an ideal home. Nearly two thirds (63%) said that their ideal garden would include a storage shed. Similarly, the three most sought-after additional rooms were a garage (46%), a conservatory (40%) and a utility room (36%).

Naturally, location was one of the biggest points of contention. According to the survey results , 33% would place of us would build our ideal home in a village and 19% in a small town. However, 70% of Londoners surveyed said their ideal home would need to be within commuting distance of a big city.

GoCompare Ideal Home
GoCompare Ideal Home

This is no wonder, especially when considering how much of a bearing location can have on a property’s price.

“Factors which largely increase demand include school catchment areas, good transport links, the health service provisions available, employment opportunities as well as areas of natural beauty,” said CPS Homes.